"Cowchella" was simply an idea that I had during my first year at UCM. I noticed that the University wasn't hosting any concerts or large scale events like other major Universities were doing to entertain their students. I sought out to change the way that the students thought of their school in terms of entertainment.

That year, we hosted the first two concerts that UCM had ever seen. We brought: LMFAO, Dev, The Cataracts Hypercrush and Far East Movement. The following year I moved up from an Event Runner to a Concert Programmer. This year we were able to host larger events, reaching out to a wider range of student interest and brought artists including Travis Porter, Living Legends, and John West. By my third year on the Board, I was managing the large operations for the concerts in preparation for the Director of Student Activities. My senior year we brought eye opening acts such as Rob Schneider, T-Pain, Steve-0, Dj A-Trak, Kat Deluna, Poreotics, Iamsu and Kool John.